Studies and researches
1/2024
Awareness of Unethical Artificial Intelligence and its Mitigation Measures
The infrastructure of the
Internet is based on algorithms that enable the use of search engines, social
networks, and much more. Algorithms themselves may vary in functionality, but
many of them have the potential to reinforce, accentuate, and systematize age-old
prejudices, biases, and implicit assumptions of society. Awareness of
algorithms thus becomes an issue of agency, public life, and democracy.
Nonetheless, as research showed, people are lacking algorithm awareness.
Therefore, this paper aims to investigate the extent to which people are aware
of unethical artificial intelligence and what actions they can take against it
(mitigation measures). A survey addressing these factors yielded 291 valid
responses. To examine the data and the relationship between the constructs in
the model, partial least square structural modeling (PLS-SEM) was applied using
the Smart PLS 3 tool. The empirical results demonstrate that awareness of
mitigation measures is influenced by the self-efficacy of the user. However,
trust in the algorithmic platform has no significant influence. In addition,
the explainability of an algorithmic platform has a significant influence on
the user's self-efficacy and should therefore be considered when setting up the
platform. The most frequently mentioned mitigation measures by survey
participants are laws and regulations, various types of algorithm audits, and
education and training. This work thus provides new empirical insights for
researchers and practitioners in the field of ethical artificial intelligence.
artificial intelligence, biased artificial intelligence, algorithmic fairness, IT-audit, ethical AI
C30, D83, M00
C30, D83, M00