Studies and researches
1/2024
Using Embossed QR Codes on Product Packaging for People with Visual Impairments
Vision impairment severely impacts quality of
life among adult populations. People with vision impairment often have to deal
with a number of problems in their every-day life. One of them is related with
their shopping and after sales experience. They need assistive tools so that
they can get information about the products they shop and store in their
home. QR codes is a well-known
technology that contains a link and directs mobile users to a specified
website. This website can include various and multimodal information related to
a product that can easily be received through audio from peopled with visual impairments.
In this paper we propose a solution for people with visual impairments in order
to improve the way they shop. From the company’s side, QR code labels are
printed and placed on the product’s packaging while on the same time a mobile
application that supports QR code reading has been implemented. The users,
scanning the QR code of a product using the mobile application, can seamlessly
be redirected to the product-related audio information. The
proposed approach and the implemented mobile application were tested by a group
of people with vision impairment in order to assess its usability, satisfaction
and intention to use. The evaluation results revealed that people with vision
impairment find the provided mobile application useful and easy to use, while
they are totally satisfied with the proposed approach, and they intend to use
it in the future.
vision impairment, QR code, products, shopping
M37, I12, M51
M37, I12, M51