In this work-paper we have analysed a separate chapter of tourism’s sustainable development, namely development strategies. Given the economic, social and political importance in tourism, and also the overall contribution to the development of a region, we considered that a distinct approach of the tourism development strategies was required in domestic and international terms. Analysing the local level, the development strategy of Romania considers that tourism can become one of the key factors in the process of reinvigorating the economy, given the fact that Romania has huge tourism potential, which is appropriate to the different types of tourism, at national and regional level. It is considered that one of the main issues which needs to be addressed is the use of the Romanian tourism potential and its use in inappropriate conditions.